Current situation, prospect and breakthrough of th

2022-08-24
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Current situation, prospect and breakthrough of water transfer market (Part I)

with the continuous progress of science and technology, many technologies that people didn't dare to think of before came into being. Take the printing industry for example, people are no longer satisfied with printing directly on paper. Many materials different from paper and Physical printing with complex appearance have put forward tests to the printing industry. At this time, transfer printing was born

as the name suggests, the so-called transfer printing is to transfer the pattern to the physical object we want to print through other carriers

at present, the most popular and widely used transfer printing is water transfer printing and heat transfer printing. However, in terms of practicality and universality, the application of water transfer printing is more extensive and has more market potential. Here, the application scope, current situation, market potential and development trend of water transfer printing are briefly described

principle and application scope of water transfer printing

no matter how fancy the commercial name is, it is not mysterious to explore the principle of water transfer printing alone. The so-called water transfer printing is to have special personnel carry out equipment training, door-to-door debugging (special paper is specially processed), and use water as the medium to transfer the pattern to the surface of the substrate. Of course, since through the carrier, the production process and material cost are higher than ordinary printing costs, and the production process is also more complex

because printing is completed by means of carrier transfer, the scope of application of water transfer is very wide

from the raw materials of the substrate, water transfer printing can be suitable for glass, ceramics, hardware, wood, plastic, leather, marble and other materials with smooth surfaces. Water transfer printing does not need to be pressurized and heated in the transfer process, so it is the first choice for some ultra-thin profiles that are not resistant to high temperature and pressure

from the perspective of practical industries, various products in many industries, such as daily necessities, electronic products, automotive (motorcycle) supplies, decorations, medical devices, household supplies, hardware and building materials, are the service objects of water transfer printing. It can be said that goods printed by transfer printing can be seen everywhere in our daily life

market status: chaos, small, low, poor

at present, from the domestic water transfer market, its characteristics are chaos, small, low, poor, etc

"chaos" is mainly manifested in the following aspects:

1. Industry terms are relatively chaotic. At present, water transfer printing process includes water coating and water labeling, but there are various market terms and business slogans. In particular, there are more business terms for water stickers, such as water stickers (which are divided into cold film and hot film according to different requirements, and cold film is divided into tear film and non tear film, etc.), water decals, water transfer paintings, tattoos, etc. Due to the different scope of application, there are beauty, high-temperature ceramic decals, etc

2. The market price is chaotic. Due to regional differences, the regional competition in water transfer printing is also very different. In regions with relatively fierce competition, the display may display 0.0 (± 1.0 is the allowable value) at this time, and the profit of merchants will be low, but the market will win the bid in the rectangular coordinate system with these impact values and the corresponding experimental temperature, and the sales volume will also be large. Regions with relatively less fierce competition have higher prices and small sales volume

3. The distribution of suppliers is uneven. For example, due to the relatively developed economy in the coastal area, most manufacturers engaged in water transfer printing are concentrated in this area. Especially in Guangdong, Shandong, Jiangsu and Zhejiang, 80% of the manufacturers are concentrated in these provinces. In contrast, some regions are not engaged in this industry at all

"small", mainly manifested in the small scale of manufacturers, and most of the companies engaged in relevant operations are not very strong companies

generally, all employees of large domestic manufacturers are only dozens. Some are small workshops run by a few people, and there are many such microenterprises. These manufacturers engaged in transfer printing are usually associated with large printing plants. Due to the small scale of the manufacturer, it will inevitably cause a waste of resources, and its production cost will therefore be relatively increased

"low", mainly manifested in low technical content. Many manufacturers are too small to engage in research and development at all. Their technology is copied or copied while doing, so there will be no innovation and improvement in technology

"poor" means poor quality and after-sales service. Due to the low technical content or immaturity, it is not surprising that the quality is poor. Because water transfer printing is a commodity for one-time consumption, there is only rework for the problem of poor quality. If businesses only pursue profits unilaterally, their after-sales service will often be unsatisfactory

to change the above situation, we need the continuous improvement of policies, regulations and systems, as well as the development of the industry itself. I believe that with the continuous maturity of the transfer industry market, the time to change the above situation is not far away

unlimited market prospects

although there are many problems in the water transfer market at present, the potential of the transfer market is very huge

with the continuous development of economy, consumers have higher and higher requirements for product packaging, coating and grade. For the printing industry, the concept of printing is no longer the traditional paper printing in people's impression

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